Digital Marketing Glossary & FAQ

A call-to-action (CTA) is a prompt within digital marketing content that encourages the audience to take a specific action, such...

What is gated content? Gated content is a marketing strategy where access to valuable content is restricted, requiring users to...

What is a popup? A popup is an interactive element that appears on a website, typically used for capturing visitor...

What is Responsive Design? Responsive design is a modern approach to website creation, making web content adapt seamlessly to different...

What is a Target Audience? A target audience is the specific group of people you want to reach with your...